How we improved VISA brand perception in the affluent market

Communication was focused on high lifestyle living to enhance brand image. We put emphasis on media channels which have high affinity among the affluent audience – print, cinema, digital & TV channels, while we also rewarded high-spenders at the VISA branded booth in popular shopping malls with free vouchers to fine dining, boat cruising, spa sessions and travelling.


A team of 12 passionate brand custodians and business drivers – all driven by creativity & responsibility – available at all times, to provide fast, effective and concrete creative solutions with an instinctive flair for innovation and impact.