How we took Himalaya to the summit
While Himalaya is well known in many countries for its head to heel range of natural products, the brand needed to raise its brand equity in Mauritius. TCA Responded with an immersive digital strategy to hasten consumer engagement. TCA’s strategy is to appeal to the target audience’s values of health and wellness. In the first six months of the campaign, social engagement skyrocketed to over 40,000 followers and sales have followed suit.