How we developed a brilliant rebranding for FAIRY
The liquid detergent market is witnessing steady growth and Fairy needs to seize the opportunity by capturing a sizeable share of it.
We refreshed the logo and positioned the brand as modern and innovative. We created a campaign designed to demonstrate the benefits of using FAIRY. Tactics included print ads, billboards, flyers, radio and tv commercials. In addition, we launched social channels for FAIRY and developed content on Facebook. Within the first month of the campaign, FAIRY garnered thousands of Facebook fans and post views. Best of all, FAIRY witnessed a sizeable increase in their sales and brand awareness.