How we improved VISA brand perception in the affluent market
We were tasked to drive awareness of Visa’s “Platinum & Signature” offerings and create preference for Visa
SOLUTION: We come up with a unique lifestyle brand strategy to captivate the audience
Communication was focused on high lifestyle living to enhance brand image. We put emphasis on media channels which have high affinity among the affluent audience – print, cinema, digital & TV channels, while we also rewarded high-spenders at the VISA branded booth in popular shopping malls with free vouchers to fine dining, boat cruises, spa sessions and travelling.