SBM | Visa

Full-Campaign
SBM | Visa

How we helped SBM Sky-smiles VISA card take off

Client: VISA INTERNATIONAL
Product: SBM SKY-SMILES VISA CREDIT CARD

Challenge:

TCA was tasked by VISA INTERNATIONAL with increasing card usage and acquisition for SBM Sky-Smiles Credit Card.

SOLUTION: A 5-month multi-channel campaign to increase awareness

TCA worked out a multi-channel campaign in 2 phases, with an informative first phase recalling the card’s extraordinary benefits – free miles, free air-tickets, class upgrade, excess luggage – whereas the second phase is more marketing-driven with emphasis on rewarding card users with exceptional gifts – smartphones, spa sessions, jewelry, gastronomic dinners, air tickets.

 Phase 1

VIDEO

 Phase 2

VIDEO