How we added more visibility and value to Mutual Aid
Mutual Aid has been in existence for 125 years and is ranked among the Top leading 10 companies in Mauritius, but the association is a quiet achiever not well known to the general public.
A bolder and modern rebranding
The agency refreshed the brand with a bolder and more modern identity that rightly represents its strength and status. In addition, the agency added glitz and glamour to its 125th anniversary celebration by planning & organising a red carpet event at Hilton and designing an elegant souvenir magazine and valuable giveaways.