How we helped MOROIL reign supreme among consumers
When it comes to edible oils, consumers are more price-sensitive than brand-driven. With so many lookalikes on the market, Moroil needed to show why it is the people’s preferred brand.
An all-year round multi-channel communication (traditional & digital) was launched to demonstrate that Moroil is a manufacturer committed to excellence – with brands ranging from local ones like Rani & Olivor to international ones like Lesieur & Puget. To engage the population even more, Facebook posts
with traditional recipes, fun games and animated videos are posted regularly (2-3 posts per week). These communications proved to be extremely popular among Facebookers (60,000 likes), and consequently this led to a stronger brand identity and sales.