Bank ONE

Bank ONE

How we helped BANK ONE retain its piONEer status

Name: #piONEerStatus
Client: BankONE


Bank One was one of many banks struggling to differentiate itself from competitors. The style of communications was very generic, with the use of predictable messages and photography.


Development & Conceptualisation

We devised a communication strategy that would be unique to Bank One whilst giving it an edge so that it is portrayed as it should be: a major player in the banking sector.  A slight change in the logo colour and typography gave it a more dynamic and

modern feel, and moreover, an intelligent emphasis on the word ONE in the name was used as a creative twist through all communications, hence making it unique to the brand. ONE and only, that is!