How we helped BANK ONE retain its piONEer status
Bank One was one of many banks struggling to differentiate itself from competitors. The style of communications was very generic, with the use of predictable messages and photography.
We devised a communication strategy that would be unique to Bank One whilst giving it an edge so that it is portrayed as it should be: a major player in the banking sector. A slight change in the logo colour and typography gave it a more dynamic and
modern feel, and moreover, an intelligent emphasis on the word ONE in the name was used as a creative twist through all communications, hence making it unique to the brand. ONE and only, that is!