AXESS SERVICE PLAN
How we drove the acquisition of SUZUKI service plan
Suzuki needed to convince Suzuki owners to subscribe to its full service plan packages (valid up to 7 years or 100,000 km)
SOLUTION: A comparative advertising campaign to show how affordable the service plan is
The print & digital campaign involved a side-by-side comparison of the cost of Suzuki service plan to that of a basic foodstuff (a fruit, a cake, a cup of coffee, a pack of pasta) to demonstrate the affordability of the service. Very convincing, isn’t it?